Fixing the site's foundation
Read-only X-ray, a single canonical, sitemap with real dates and hreflang, robots.txt by purpose and thin pages kept out of the index.
The problem
You publish, and the site still doesn't show up.
Almost always the problem comes before the content. Each item below has a course that deals with it.
- The site has two versions, with and without www, and Google doesn't know which one to index.
- Thin pages get into the index and pull down the trust of the whole site.
- Almost every click comes from people who already typed your name, and you don't know who found you without knowing you.
- ChatGPT and Perplexity answer questions in your field and don't cite your site.
- The paid tool costs a lot per month, and the report doesn't tell you what to do on Monday.
After the training
By the end of the 7 courses, you can:
Writing pages only you can write
Declared entity, one territory per site, keyword validated for free, pillars and profile sheets with real data and an anti-invention lock.
Measuring what matters
Weekly export that separates the brand, URL inspection, title rewritten when there are impressions without clicks and a conversion goal in GA4.
Showing up in AI answers
Official Search Console and Bing dashboards, a battery of frozen questions to measure citation and AI bots checked in the log.
Putting an agent on the repetitive work
Claude Code or Codex auditing, extracting and applying in batches, with dry-run, a gate before the push and a weekly report.
Building your own open Semrush
Five terminal tools: whole-site audit, AI readiness score, Search Console history, Bing AI citations and bots in the log.
7 courses in order · 56 lessons
Seven courses, from the site X-ray to your own open Semrush.
The suggested order goes from Foundation to Systems. If you already have the technical base ready, you can enter at course 3 or 4 and come back later.
- 1
Foundationv7.2
inemaSEO 1 · Foundation
X-ray of the HTML the server delivers, site verified in Search Console and Bing, a single canonical, sitemap with hreflang, robots.txt by purpose and notice to search engines.
8 lessonsOpen course 1 - 2
Contentv7.2
inemaSEO 2 · Content
Declared entity, one owner page per intent, keyword validated without a paid tool, pillars, profile sheets with real data and the internal link ladder.
8 lessonsOpen course 2 - 3
Measurementv7.2
inemaSEO 3 · Measurement and Routine
Baseline without the brand, URL inspection, title rewritten when there are impressions without clicks, query turned into editorial topic and Plan B for days 30 to 60.
8 lessonsOpen course 3 - 4
In AIsv7.2
inemaSEO 4 · In AIs
AEO and GEO without myths, the official Google and Bing AI dashboards, citation measured without an API, entity corrected and the site prepared for agents.
8 lessonsOpen course 4 - 5
With agentsv7.2
inemaSEO 5 · With Agents
Auditor agent, extraction through the subscription with a lock that discards, safe batch operations, a gate before the push and an automatic weekly report.
8 lessonsOpen course 5 - 6
Professionalv7.2
inemaSEO 6 · Professional
Diagnostic, 30/90/180 plan, proposal with scope and limits, delivery with agents and a one-page monthly report to sell SEO + AI as a service.
8 lessonsOpen course 6 - 7
Systemsv7.2
inemaSEO 7 · Systems
auditor, agente-ready, gsc-historico, bing-ia and botlog wired into a weekly routine with an agent, and when it is worth paying for DataForSEO, Semrush or Ahrefs.
8 lessonsOpen course 7
Who it's for
Made for you if
- You have a website, store, blog or course portal, and it doesn't show up for people who don't know you yet.
- You want to be cited by ChatGPT, Perplexity and Copilot, not just by Google.
- You prefer free tools and real data over a monthly subscription to an SEO suite.
- You serve clients and want to sell measured diagnosis and follow-up, instead of promising position 1.
Not for you yet if
- You want AI agents to use your site, not just find it: see the WebMCP area.
- You're looking for a shortcut to generate 500 articles a month: course 2 shows why that brings a site down.
Included in the training
The method ran at INEMA before it became a course.
INEMA's portal, news site and events site went through the 10 steps between September and October 2026. The scripts and tools are open on GitHub and come with the course, along with the videos on the topic.
Projects and kits
inemaSEO Guideinemaseo-sistemas · Open Semrushinemaseo-metodo · GitHubWebMCP ReadinessAIV 2026claude-seo
Videos
Why this training
What sets it apart from piecing together SEO tips.
Foundation before content
Course 1 fixes canonical, sitemap, robots and index. Only then does course 2 tell you to write.
Real data only
Each page relies on an asset that exists. A validator discards whatever isn't in the source.
Measured without the brand
The number that counts is the searches that don't include your name, separated out every week in Search Console.
Open tool instead of a subscription
Course 7 builds five free terminal tools on top of the inemaseo-sistemas project, with MIT-licensed code.
Questions
Before you start.
Do I need to follow the order?
The suggested order is 1 → 2 → 3 → 4 → 5 → 6 → 7. Each course also stands on its own: if you already have the foundation in place, you can go straight to course 3 or 4.
Do I need to pay for any SEO tool?
No. The courses use Search Console, Bing Webmaster, IndexNow, git, curl, Python 3, Node 18+ and an agent (Claude Code or Codex) through your subscription. Course 7 shows when it is worth paying for DataForSEO, Semrush or Ahrefs.
Do I need to know how to code?
You don't need to write code. You run the method's ready-made scripts in the terminal and adapt the templates; an AI agent handles the repetitive part and you make the decisions.
How long does it take?
There are 56 lessons, 8 per course. SEO pays off in weeks and months: the routine in course 3 tells you what to do on each page, every week and every month.
Does it work for AI searches too?
Yes. Course 4 covers ChatGPT, Perplexity and Copilot: official dashboards, citations measured by hand every month, and AI bots in the server log.
The first step is an X-ray of your site.
Start with course 1. In 8 lessons you see the HTML the search engine receives, fix the foundation and notify the search engines before writing any new page.