Without it, no content pays off
A single canonical, sitemaps with language, a robots file that lets AI crawlers in, llms.txt and thin pages out of the index.
inemaSEO area · SEO + GEO: Google, Bing and AI search
Your site found on Google, Bing and AI. No paid tools.
inemaSEO is the method we use across the INEMA ecosystem to be found on Google, on Bing and in the answers of ChatGPT, Perplexity and Copilot. No paid tools and no invented content: ten stages, ready-made scripts and templates you adapt. AI agents do the repetitive work; you decide.
Open method (MIT). Guide in PT, EN and ES. Applied at INEMA in September and October 2026.
01 · The method
A method, not a trick.
An anti-invention lock
Every page rests on a course, project, event or experiment that exists. The LLM extracts and rewrites; a validator discards anything not in the source.
People who didn't know you, and found you
The number that matters is searches that don't include your name. The weekly Search Console export separates them.
02 · The 10 stages
From the site's X-ray to notifying search engines.
Audit→Foundation→Measurement→Entity→Territory→Content→Hubs→Backlinks→News→Notify
1 · Real audit
The HTML the server delivers: canonical, hreflang, JSON-LD and internal links. A page without links barely exists.
2 · Technical foundation
One canonical, sitemaps with a real lastModified, robots letting AI crawlers in, llms.txt and a content-index.json manifest per site.
3 · Non-brand measurement
A weekly Search Console export that separates brand searches, URL inspection and a conversion goal.
4 · Entity
One Person and one Organization with a fixed @id, referenced by every page and subdomain.
5 · Territory per site
Guides on the main site, news on the news site, events on the events site. One owner page per search intent.
6 · Original content
Pillars, questions with a direct 40–60-word answer and data sheets extracted from the real page. Keywords validated by score.
7 · Hubs and internal links
A ladder of links for every new page and hub pages that read the other sites' manifests.
8 · Backlinks
Each satellite (course, landing page, README) links to the right page on the main site, in batch and with a dry run.
9 · News with a page
One URL per story and language, NewsArticle, an archive that's never pruned and a body built only from source facts.
10 · Notify and follow
IndexNow and Bing on every publication (ChatGPT and Copilot use Bing's index), sitemap in Search Console and a weekly read.
03 · Applying it to your site
All free: Search Console, Bing Webmaster, IndexNow and an AI agent.
The search accounts need the site verified. Local tools: git, curl, Python 3 and Node 18+, plus an agent (Claude Code or Codex CLI) for extraction and writing.
# 1. the site's X-ray bash tools/auditoria.sh https://www.yoursite.com /catalog/ /about/ # 3. weekly non-brand measurement python3 tools/gsc_semanal.py --dias 7 # dados/gsc/resumo.csv # 5. anti-invention lock node tools/validar_extracao.mjs source.txt "Course with 5 modules and 12 hours" # 6. backlinks (dry run, then --apply --commit) python3 tools/link_de_volta.py map.json --guia https://www.yoursite.com/learn/ # 7. notify search engines bash tools/avisar_buscadores.sh urls.txt # 8. check indexing python3 tools/gsc_inspecionar.py sc-domain:yoursite.com https://www.yoursite.com/new-page/
Pick pages by score. Autocomplete, Google Trends, impressions you already have and the strength of the top 10: GO at 6 points or more, and only if there's a real asset to cite.
04 · What we did across the ecosystem
It ran on the portal, the news site and the events site.
Real syllabus
One page per course in the catalog, with modules extracted from each course page and validated against the source.
In batch
The courses on GitHub Pages now link to their data sheet and to the guide on the main site.
Pillars and questions
The "learn artificial intelligence" guide in PT, EN and ES and question pages with direct answers.
Events and news
/eventos/ and /noticias/ pages on the main site, reading each subdomain's manifest.
One page per story
A permanent archive, NewsArticle, PT/EN/ES versions; no body, noindex.
Just one
Author and organization with a fixed @id, referenced by the portal, the knowledge base and the news site.
05 · Cadence
SEO pays off in weeks and months, not days. The routine is what gets results.
Week 0Audit and foundation: canonical, sitemaps, robots,
llms.txt, entity and measurement switched on.Every pageQuality checklist, 2–3 older pages pointing to the new one and a notice to search engines.
WeeklySearch Console: non-brand queries, pages with impressions and no clicks.
MonthlyTen target questions in ChatGPT and Perplexity: is your site cited?
Day 30–60Plan B: each symptom (not indexed, no impressions, no clicks) has an answer.
06 · Related areas
SEO lets the site be found. WebMCP lets agents use it.
07 · Projects and courses
Being found by search engines and AI: all of INEMA's work in one place.
Projects and tools
Method · PT · EN · ES
inemaSEO
The 10 stages, scripts and templates, with the INEMA case.
Open the guide → ToolWebMCP Readiness
Test whether your site is ready for AI agents: discovery, manifests and tools.
Test your site → PlaybookAIV 2026 — AI Visibility
AEO/GEO: how to get cited by AI, with the INEMA case.
Open the guide → Skillclaude-seo
SEO analysis in Claude Code: technical, content, schema, sitemaps and GEO.
Open on GitHub →Courses
Course · PT · EN · ES
WebMCP Training
Sites and agents, from zero to expert — the first of five courses.
Open the course → CourseWebMCP 2 — Builder
Building sites that are ready for agents.
Open the course → CourseWebMCP 5 — Expert
The top level of the training.
Open the course → CourseSkill Design
An arsenal of skills to improve pages.
Open the course → CourseSites and Apps
Build and resell.
Open the course → ProjectProspector Agent
A pipeline for prospecting and selling websites.
Open the guide →GitHub repositories. inemaseo-metodo, claude-seo, aiv2026. Courses other than the WebMCP Training are in Portuguese.
08 · Get started
The best first step: an X-ray of your site.
Clone the repository, run tools/auditoria.sh on your domain and fix the foundation before writing any new page.
Method · open
inemaSEO
10 stages, ready-made scripts and templates for Google, Bing and AI search.
Open the guide →Not sure where to start? Talk to us on Telegram.