← Raio-X de Margem area

Raio-X de Margem Program · open kit + 3 courses

Show in reais where the business loses money. Then prove what came back.

The question stops being "do you need AI?" and becomes "where is the money you've already earned going?". In this program you learn the Raio-X de Margem kit, run the first diagnosis with the owner in 40 minutes, and study the courses that teach you how to build and sell the service.

Open, free kit (MIT), in the browser, nothing to install. Guide, app and courses in PT, EN and ES.

Margin X-Ray — kit and courses to show in reais where the business is losing money.
15industry packs: 5 sectors × 3 markets
8steps, from lead to monthly fee
24lessons across the 3 courses
3languages: PT · EN · ES

The problem

Selling AI to small businesses doesn't close. Selling margin does.

The owner doesn't buy technology. They buy money that stops leaking out. The problems below are what the kit and the courses solve.

  • You show up talking about AI and the restaurant owner asks how much it costs and what for.
  • You don't know which neighborhood businesses are losing money before you approach them.
  • The diagnosis turns into opinion, because there's no figure in reais per leak.
  • The project ends at implementation and nobody measures what came back to the cash register.
  • Scraping Google Maps and Instagram looks like the shortcut, and the risk lands on you and the client.

After the training

By the end of the training, you can:

01

Find the client with open data

List neighborhood businesses by CNPJ, CNES, Cadastur and OpenStreetMap, read each one's website and score who is losing money.

02

Run the Raio-X with the owner

In 40 minutes, with the marketplace and card-machine statements open: each leak in R$/month, in margin, ordered by priority.

03

Propose and close

At most 3 recipes, implementation spread over 6 months and a monthly fee of up to 1/3 of the recoverable amount, with the kit's contract and LGPD term.

04

Measure and charge for what came back

Before × after per leak in the Recovery Dashboard, % of the target and a bonus only on what is attributable.

05

Build the services business

The first 30 days, voice AI, an assistant with business memory, agents that work on their own and selling to large companies.

2 steps in the kit · 3 courses · 24 lessons

First the kit, then the courses that teach you to sell.

Steps 1 and 2 are the kit: you read the guide and run an X-Ray on a business you know. Steps 3 to 5 are courses for building and selling the service. If you already use the kit, you can jump straight to step 3.

  1. 1

    Kit · guide

    Margin X-Ray Kit

    The three tools (Hunter, X-Ray, and recipes with measurement), the leaks in each sector, the 8 steps, and why the kit does not scrape.

  2. 2

    Kit · app

    X-Ray App

    The first diagnosis on a business you know: pick the sector, fill it in with the owner, print the report, and save the "before" baseline.

  3. 3

    Business

    AI Services Business

    How to build the business that sells this diagnosis, without coding: the first 30 days, voice AI, testing before the client, and selling to large companies.

  4. 4

    First clientv7.2

    From Zero to First Client

    Niche, a 4-step AI audit, price as a test, a list that converts, cold calling with permission, and delivering the first contract.

  5. 5

    Consultingv7.2

    AI Consulting Playbook

    The discovery call, solution and pricing that scales, the post-mortem of your own call, and how to get clients coming to you on their own.

Who it's for

Made for you if

  • You want to sell AI services to a restaurant, hotel, clinic, or salon and need an argument the owner will understand.
  • You already deploy tools and want to charge a monthly fee tied to what came back to the cash register.
  • You prefer open data and clear rules over scraping websites and taking on LGPD risk.
  • You serve Brazil, Latin America, or the global market and want the right package for each.

Not for you yet if

  • You are looking for guaranteed income: the kit shows the leak, but the fix depends on the owner and on implementation.
  • You want to manage agents inside a mid-sized or large company: the AI Management area is the way to go.

Included in the training

Tested in a real pilot, in October 2026.

In Curitiba and the Serra Gaúcha: 417 restaurant leads in Batel and 318 healthcare companies in CNES. The area's projects and videos come along with it.

Projects and kits

Why this training

What changes compared with selling AI door to door.

A number in reais, not a promise

Each leak comes out in R$/month, in margin rather than revenue, ordered from the quickest to the hardest.

Within the rules

Official registries, the owner's dashboard, and API with authorization. The client's data never leaves your machine.

One market per language

iFood and Pix in Brazil, Rappi and CoDi in Latin America, DoorDash and card in the global market: 15 packages with their own formulas.

Recurring revenue with proof

The Recovery Dashboard measures before × after every month. That is what sustains the monthly fee.

Questions

Before you start.

Do I need to install anything?

Not for the X-Ray: the app runs in the browser and works offline. The Lead Hunter runs from a local command, if you want to collect a neighborhood.

Where do I start?

With the kit's guide and an X-Ray on a business you know. A field the owner doesn't know stays empty and becomes a list of data to collect.

Which sectors does the kit cover?

Restaurant, hotel and inn, clinic, and salon, in packages for Brazil, Latin America, and the global market.

How long do the courses take?

There are 3 courses of 8 lessons, 24 in total. The diagnosis session with the owner takes about 40 minutes.

Which leak should I tackle first?

The quickest one, usually the card fee. It pays for the implementation and buys trust for the rest.

Don't sell AI. Sell the money that stops leaving.

Open the kit's guide and run an X-Ray on a business you know. The printed report is already the first sales conversation.